Resume

Objective

Experienced and innovative Digital Product Designer with a strong record of leading cross-functional teams to deliver exceptional user experiences. Expert in UX best practices, sketching, wireframing, and prototyping. Skilled in conducting user research to drive data-informed design solutions. Proven leadership in collaborating with stakeholders to solve complex design challenges and inspire team excellence.

Professional Experience

Lowe’s Companies, Inc.

Digital Product Designer

April 2020 - April 2022

• Led the creation of sketches, wireframes, low and high-fidelity mockups, and prototypes to communicate design solutions effectively with stakeholders, including users, UX Architects, Product Managers, and Developers.

• Conducted one-on-one interviews with users to complete discovery work, resulting in the development of user personas, affinity maps, swim lanes, and user flows.

• Implemented a system of peer-review and collaboration among UX Designers and Architects to ensure consistency across products, including weekly collaboration meetings and one-on-one peer review sessions.

• Served on the Design Council, providing valuable insights into component design and collaborating with Product Managers to ensure unity and consistency across internal products.

• Facilitated collaboration meetings with UX designers across the Merchandise Execution Team to create custom components absent from the Lowe's Digital design system, such as a complex notification center, dynamic data tables, and data visualization.

• Collaborated in an Agile environment with cross-functional teams, including Senior Product Managers, User Experience Architects, User Experience Researchers, Content Strategists, and Developers, to solve challenging product design problems for multiple internal digital applications.

• Met with key stakeholders and subject matter experts to identify challenges in their objective tasks and presented iterative design solutions.

• Led the onboarding of new hires to the Merchandise Execution Team, ensuring they were set up for success in the UX Department.

• Delegated tasks and responsibilities among team members to achieve cohesion and maintain consistency in design deliverables.

Ecomdash

UX/UI Designer

2018 - 2020

Digital Marketing Specialist

2017 - 2018

• Led end-to-end design of the WordPress marketing website, from wireframes and high-fidelity mockups in Adobe XD to front-end development with custom HTML and CSS. Conducted website AB tests using Google Optimize, leveraging user experience data from Google Analytics and Hotjar, to optimize macro and micro conversions, resulting in improved website performance.

• Collaborated with the UX Director to establish a design system for the Ecomdash product in Figma, organizing and creating design specs for components to streamline the design-to-development process.

• Served as Team Lead for the User Interface JAD Group, driving UI opportunities in the Ecomdash product, and presented findings to development for product roadmapping.

• Conducted user and market research, incorporating insights into site maps, user journeys, wireframes, low and high-fidelity mockups, prototypes, and final product designs to ensure exceptional user experiences.

• Planned, pitched, and executed all marketing and sales campaigns, including in-app banners, digital ads, emails, and social media visuals, effectively promoting Ecomdash's products and services.

• Designed and implemented visually engaging graphics throughout the marketing website, ensuring a cohesive brand experience for visitors.

• Developed compelling marketing communications, such as presentation decks to investors, webinar slides, videos, infographics, and various marketing materials.

• Managed strategic email campaigns, curated email lists, and coordinated scheduling, resulting in increased engagement and lead generation.

• Established Ecomdash brand guidelines, producing highly stylized documents for internal and external use, maintaining a consistent and impactful brand presence.

ZVerse, Inc.

Digital Marketing Manager

2015 - 2017

• Led end-to-end design and management of ZVerse's WordPress marketing website, ensuring engaging user experiences and seamless functionality. Effectively optimized the ZVerse Shopify storefront to drive increased conversions and sales.

• Devised and executed highly successful Facebook advertising campaigns, resulting in significant traffic and customer acquisition. Established strategic email campaigns, enhancing customer engagement and retention. Managed social media campaigns to bolster brand visibility and engagement.

• Spearheaded the creation of compelling website content and marketing collateral, skillfully integrating copywriting, graphic design, and photography. Ensured consistent quality and relevance of the ZVerse blog by effectively managing contract writers.

• Cultivated and nurtured strategic business partnerships, collaborating on co-branded marketing collateral to expand the company's influence and reach.

• Recruited, trained, and effectively managed a team of marketing interns, fostering their growth and productivity. Demonstrated exceptional leadership in guiding the team to deliver outstanding results.

• Conceptualized and designed captivating 3D printed ecommerce products, accompanied by innovative graphic, photo, and video advertisements. Significantly contributed to increased product visibility and sales.
  

Education

University of South Carolina

Bachelor of Arts in Design & Visual Communications

Columbia, SC | 2011 - 2015

Skills & Software

Skills

• User Experience Design

• User Experience Architecture

• User Experience Research

• User Interface Design

• Wireframing

• Low-Fidelity Mockups

• High-Fidelity Mockups

• Prototyping

• Component Design

• Symbol Design

• Design Thinking

• Mobile Design

• Interactive Design

• Web Design

• HTML & CSS Proficiency

• Graphic Design

• Content Creation

• Digital Marketing Strategies

• User-Centric Design Practices

• Sketching and Wireframing Techniques

• Prototyping for Iterative Development

• User Research and Usability Testing

• Collaboration and Effective Team Leadership

• Design System Development and Implementation

• Proficient in Agile Methodologies for Design Projects