Haley

Cloyd

MULTIDISCIPLINARY DESIGNER & CREATIVE PROBLEM SOLVER

ABOUT HALEY

Haley Cloyd is an Asheville-based designer with over a decade of professional experience in web and software design, creative direction, brand development, and digital marketing. 

PROFESSIONAL SKILLS

    • User Experience Design

    • User Experience Research

    • Information Architecture

    • Usability Testing

    • User Interface Design

    • User Flows

    • Wireframing

    • Low-Fidelity Mockups

    • High-Fidelity Mockups

    • Prototyping

    • Design Systems

    • Responsive Design

    • Component Design

    • Symbol Design

    • Design Thinking

    • Mobile Design

    • Interactive Design

    • Web Design

    • Accessibility / WCAG 2.2

    • HTML & CSS

    • Graphic Design

    • Content Creation

    • Digital Marketing Strategy

    • Agile Methodologies

    • Design Handoff

    • Stakeholder Communication

    • Graphic Design

    • Logo Design

    • Typography

    • Color Theory

    • Hierarchy & Grid Systems

    • Layout & Composition

    • Branding & Visual Identity

    • Infographic Design

    • Visual Storytelling

    • Copywriting

    • Photography

    • Illustration

    • Digital Marketing Strategy

    • Campaign Development

    • Audience Targeting & Segmentation

    • Brand Positioning & Messaging

    • Funnel Optimization

    • Email Marketing Management

    • CRM Management

    • Website Management

    • A/B Testing

    • Content Strategy & Planning

    • Social Media Management

    • Influencer & Partnership Management

    • Search Engine Optimization (SEO)

    • Ad Management

    • Conversion Tracking

    • Figma

    • Sketch

    • InVision

    • JIRA

    • Confluence

    • ClickUp

    • Adobe XD

    • Adobe Illustrator

    • Adobe Photoshop

    • Adobe Lightroom

    • Adobe InDesign

    • Abstract

    • WordPress

    • Shopify

    • WP Engine

    • Google Analytics (Certified)

    • Anthropic (Certified)

GRAPHIC DESIGN
UX DESIGN

Sterling Sewn

MenSuits

 
GRAPHIC DESIGN

The Heritage Collection

“Haley is creative, innovative, patient, and an outstanding design leader; she inspires and brings out the best in her teammates.”

— MEADE MCCOY; UX DESIGNER, LOWES

Let's create together

Let's create together

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